Thursday, May 4, 2017

Of Wine, Charity and Health

Although wine has been associated with health since the dawn of civilization, the relationship was consummated in 1859 with the founding of the Hospices de Beaune annual charity wine auction. Built in 1443 as an almshouse and hospital for the poor, the Hospice was and is to this day supported by vineyard holdings. The auction serves to create a market for the wines, and has become a huge annual event in Burgundy. Following this lead, charity wine auctions are now held throughout the world, benefiting health care and a range of worthy causes. Some wineries now devote their profits directly to health care charities, and I would like to highlight a few of them here.
Napa Valley winery Ehlers Estate is actually owned by a charitable trust, Fondation Leducq. The vineyard dates to the 1880’s, and produces 100% organic wines. The foundation, based in France, sponsors internationally collaborative research in cardiovascular and neurovascular disease.  Their grants have gone to more than 100 institutions in 18 countries.
Another California winery, J Lohr Vineyards & Wines, honors the legacy of Carol Waldorf Lohr, who passed away from breast cancer in 2008.  Their Touching Lives program, now in its eight year, aims to make early detection possible for thousands of women by helping women get access to mammograms. A portion of proceeds from every bottle sold of J. Lohr Carol’s Vineyard Cabernet Sauvignon benefits the National Breast Cancer Foundation.
Walla Walla winery Vital Wines produces wines that, in the words of founder Ashley Trout, “complete a circle” by supporting healthcare for vineyard workers. All proceeds go to the SOS Clinic, a free, non-profit health care clinic. Because vineyard work is seasonal, access to healthcare can be a challenge for this population.
Napa’s ONEHOPE Wine was founded on the basis of charitable giving, with a variety of wines each benefiting a specific cause. Their Rutherford Estate Sauvignon Blanc supports Napa farmworkers with on-site medical care and health education, and the Napa Valley Reserve Merlot “helps provide life changing medical care to patients around the world.”

This sense of charity pervades the wine industry throughout the world, perhaps more than any other business category. Generosity of spirit is linked to good health, wine is a cornerstone of healthy living, and the synergy of the two is powerful. So let’s fill a glass with one of these generous offerings and toast to health and long life!

No comments:

Post a Comment